Difference Coffee x Da Terra Restaurant
Behrman Media was tasked with creating a hero film, a vertical cutdown, a paid ad, product photography and BTS shots for the launch of a unique coffee product by a bespoke coffee producer and a 2 Michelin starred restaurant.
Everything came together with a consistent aesthetic that ultimately led to the product selling out.
2m 40s Hero Film
60s Vertical Cutdown
35s Paid Ad
Film
2m40s Hero Film//60s Social Cutdown//35s Paid Ad
Behrman Media created a short film following Chef Rafael Cagali’s journey to create a unique coffee for his 2 Michelin starred restaurant Da Terra. Working with Difference Coffee, who had purchased 19kg of the ultra-rare Laurina coffee bean from Daterra Coffee Farm in Brazil, we see Rafael at the roastery, profiling the beans to create the perfect coffee.
The 2m 40s video was re-edited as a 60s vertical video, which played out across social channels.
A carefully crafted Paid Ad was also created to accompany the photos and hero film. This ran across all social channels and enabled Difference Coffee to sell the coffee direct to consumers by guiding them to their online shop. Within a few days the product was completely sold out.
Photography
Shot on location at Da Terra restaurant and the Difference Coffee roastery using studio lighting.
